We (Merchant City Brewing Co. Ltd) are committed to ensuring that your privacy is protected when you use our website. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with our GDPR-compliant privacy policies.
We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.
If you think there is a problem with the way we are handling your data, please contact us.
We are working hard to ensure our compliance with the GDPR and would be happy to discuss your concerns and how we can improve our policies. This policy is effective from 1st December 2018.
Lawful basis for the processing of data
The processing of your data is necessary in order to respond to enquiries, and to offer, fulfil and deliver any products and/or services that you have contracted us to provide. We may also need to process your data for purposes where you have given us consent to do so.
What we collect
We may collect (but not limited to) the following information:
name and job title
date of birth
contact information including email address
demographic information such as postcode, preferences and interests
information such as device, operating system, web browser
visits to the website, and pages visited
other information relevant to customer surveys and/or offers
What we do with the information we gather
We may process this information to understand your requirements and provide you with a better service, as well as other reasons, including:
Age verification - We are required to verify that anyone interacting with our site or attempting to purchase our alcoholic goods is of legal drinking age (18 in the UK)
Updating you on the status of your account and / or orders, purchases etc.
Internal record keeping.
We may use the information to try and improve our products and services.
If you have signed up to our news updates subscription, we may periodically send promotional communications about new products, special offers or other information which we think you may find interesting using the details which you have provided.
We absolutely will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.
We will keep any data securely on file as long as there is a relevant purpose for us to retain it. It is important for us to know our customers, subscribers, suppliers or other partners to provide our best service.
You have the right to ask us at any time:
to confirm whether we hold any of your personal data;
to send you a copy of any personal data that we hold about you;
to correct any inaccuracies in your personal data and to add relevant details where the personal data we hold is incomplete;
to delete (to the extent possible) any of your personal data, where we are required by law to do so;
to stop processing your personal data, where we are required by law to do so;
to let you have a portable copy of the personal data we hold about you, where we are required by law to do so;
to stop processing any of your personal data that we process on the basis of our legitimate interests; and
to stop sending you marketing material. However please note that we may continue to send you service-related (i.e. non-marketing) communications.
Where we process your personal data on the basis that you have given us your consent to do so then you may contact us at any time to withdraw your consent.
If you wish to exercise any of these rights, or if you wish to object to our use of your personal information, please write to us at the address given above, or e-mail us at
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Wherever possible, we will process your data anonymously in order to protect your privacy.
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
You can contact us regarding any of the policy terms noted above or any other enquiry using our contact form page, emailing or calling us on 0141 258 1661